It’s no secret that Kanye West is one of the most out-spoken persons in mainstream media and spares no extra thought into what he wants to do or say, so, when he dropped this music video why is it that we collectively watched with our jaws touching the floor and our eyes almost popping out of our heads?

The rapper released his music video for his song ‘Famous’ off his album, TLOP, on June 25th and nobody — NOBODY — expected what they saw when the clicked. The provocative video showcased twelve naked bodies all laying casually on a bed; eleven of those being (always on your tv screen type) celebrity lookalikes, such as Taylor Swift, Rihanna, Chris Brown, the wife of Pablo, Donald Trump, Ray J, Amber Rose, Caitlyn Jenner, Anna Wintour, George Bush and Bill Cosby and of course, Mr. West himself.

Not a Tidal subbie? Haven’t gotten a chance to find the link? Here you are.

The NSFW video sparked controversy (as expected) and already some of the featured celebs, like Taylor Swift and Ray J are enraged, with representatives of Swift claiming that she is “planning something” and “looking for a way to respond.”

However, after I all got over the initial shock of the actual video, I got to thinking about his message. Kanye said that his video is “a comment on fame.” Watching it, you can’t help but to be reminded of the countless leaked sex tapes and the violation they represent. Maybe it slaps you in the face that celebrities are the victims and beneficiaries of voyeurism. It makes you feel like famous people are…people.

Or maybe you don’t and you just feel disgusted watching it…

Either way, Kanye West did not fail in producing (arguably) the most popular click bait videos of 2016 and we’re all going to be talking about ‘Famous’ for a while, which is at the end of it all his goal.