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Persuasive writing is a piece of work in which the writer uses words to convince the reader that the writer’s opinion is correct in regards to an issue. In order to be successful one must use the following:

EVIDENCE

The use of evidence is actual proof of what your advertising, always support your points with evidence.

FACTS

Using facts is a powerful means of convincing because facts cannot be disputed and therefore makes them very strong evidence.

STATISTICS

Using statistics can provide excellent support for your argument and make sure your statistics come from good sources, which you will cite.

QUOTES

Using quotes from leading experts or authorities in their fields will support your position—this is a
logical appeal and is more likely to be accepted and a strong form of evidence.

ANALOGY

Use of analogy is using a scenario of a different nature from the present to prove a point.

EXAMPLES

Using examples or anecdotes from your own experience can enhance your meaning and also engage the reader. Personal examples make your ideas concrete. These real-life examples allow a reader to relate to the issues personally.

CONTRAST

Use of contrast is comparing; finding things that are alike and different in order to prove a point.

SOURCES OF AUTHORITY

Someone who is very experienced in the area and give ‘creed’ a point.

EMOTIONAL  APPEAL 

Used to sway the emotions of an audience to make them support the speaker’s point.

Emotional appeal can be accomplished in a multitude of ways:

  • By a metaphor or storytelling, common as a hook.

  • By a general passion in the delivery.

  • By an overall emotion.

  • By the sympathies of the speech or writing as determined by the audience.