“It really doesn’t work that well.”

A long time ago, in a galaxy far, far away, there was a social app that was rumored to cost $1 in subscription.

As this offense was deemed cruel and unjust (and largely ignored), the decision was made to end the costly fee. That’s right everyone. You can now continue to not pay for WhatsApp Messenger, except now you couldn’t even if you felt bad. Official reports from the DLD conference in Munich quote WhatsApp founder Jan Koum as saying, “It really doesn’t work that well.”

Regardless of having lost their infinitesimal fee, WhatsApp is working on other creative ways to generate income so users need not worry about a service shutdown due to lack of funds. The new business model includes using WhatsApp as a communication service between consumers and companies. This may involve contacting a bank or even finding out about flight information.

All in all, this is an interesting business step by the Facebook owned WhatsApp. Hopefully, it may influence other software struggling with subscriptions… I’m looking at you Winzip.